Marketing Plan Development

A Strategic Approach to Marketing Plan Development

A great business needs a great marketing strategy to bring around brand awareness and customer loyalty. We have a detailed approach to determine what market segments you should be marketing to, how you will reach them and how we can measure results with sales performance.

Our Approach

1. Discover

We review your current marketing plan, if you have one.  Then we dive deep into discovering your ideal customer segment and the best way to reach that audience.

2. Research

Our researchers and consultants look at the information gathered in discovery and gather information to put together a systematic approach towards your marketing plan.

3. Advise

After our research has been verified and concluded, we can then provide the best strategy for moving forward with a marketing plan that has the best chance of yielding highly profitable results.

Marketing Plan: Part 4, Sales & Expense Projections

For any business money is crucial.  We have this great idea and have a plan for marketing and positioning shaping up well, but we need to pay for these efforts to get our foot in the door.  We also need to estimate our sales forecast, or what we expect these marketing expenses to bring in. 

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Marketing Plan: Part 3, Marketing Strategy

The marketing strategy is one of the most important sections of the Marketing Plan.  This is what outlines the procedures, the product or service being marketed, in addition to the price, distribution strategies, and promotional plan. Product You know your product and if you have more than one product or service that you are selling,

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Marketing Plan: Part 2, Business Analysis

The business analysis section of this plan is a very useful exercise.  Not only will you gain understanding of the business environment for your idea, but you will also have great usable content to add into the formal business plan.  Sometimes this part of the process is an eye-opener and we may realize that this

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Marketing Plan: Part 1, Getting Started

As you are moving towards execution, the next step in planning is developing your marketing plan.  Your marketing plan is an essential tool for moving forward with your business.  Developing this plan helps decide what makes your business idea unique, how you are going to position your company, its products, and how you are going

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Ready for More

We’ve helped business of all sizes reach new heights using our tried and true business model.  The team at Neil Consulting wants to help you create your best business strategy.

Our brands

Driving some of the leading area brands

Neil Consulting
25 Penncraft Ave
Suite 205
Chambersburg, PA 17201
(717) 552-9575

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